Regardless of the initial impressions of their latest devices, Blackberry’s CEO maintains that it’s devices serve a purpose – and a fairly specific one. The Company’s devices are for business and productivity.
“We don’t expect to sell a handset to everyone and don’t expect to take down the consumers who love to play games on their iPhones. But we do want to provide an experience that caters to the mobile professional – anyone who relies on their device to do their jobs. As I like to say, most smartphones are better designed for helping users kill time than making the most of it.
Innovations with the BlackBerry Passport focus on things that matter: advances in battery life, an innovative screen, a multi-function keyboard and seamless synchronization of contacts and documents across devices, and aggregation of all messages (email, text, social, etc.) into one actionable hub.”
So there you have it folks. If you own an iPhone, you’re playing games on it, not acting like a mobile professional. Blackberry, however, prefers to make things that make you productive and focus on features and improvements that support that end. Kudos to John S. Chen for not outright saying that iPhones are stupid and for completely leaving Android out of the mix. From now on, when designing their phones, the good people in Waterloo should just ask themselves, “what would John Chen do? :o)