It’s all well and good that everyone (myself included) is taking part in the ALS ice bucket challenge. Awareness has shot through the roof, funds are rolling into the ALSA. The real deal–however–is attracting the “right” kind of attention. And guess what, it has!
The Ice Bucket Challenge involves daring a person to dump a bucket of ice water over their head within the next 24 hours, or else donate money toward fighting ALS. Even if a person completes the challenge, they’re more than welcome to donate money too. That being said, the likes of Bill Gates, Mark Zuckerberg, Robert Downey, Jr., Martha Stewart, Lady Gaga, Oprah Winfrey, and many more. The verge was good enough to put together their “best of” compilation. Have a look. Donate. Douse yourself. Go nuts #IceBucketChallenge #KnockOutALS.