See that guy up there? If he’s saying Blackberry’s volatile 3-year process of selling land/offices, laying off employees and disrupting it’s product cycles is over, then it’s probably over.
According to a leaked memo obtained by Reuters, the company could soon begin hiring again in some areas. The memo, sent by CEO John Chen to all employees, reads “We have completed the restructuring notification process, and the workforce reduction that began three years ago is now behind us. More importantly, barring any unexpected downturns in the market, we will be adding headcount in certain areas such as product development, sales and customer service, beginning in modest numbers.
The prospect of BlackBerry beginning to take on new employees follows a series of job cuts over the past year, the most significant of which laid off around 4,600 employees. The news comes eight months into the tenure of Chen, who recently expressed confidence that BlackBerry could break even in its current fiscal year, and become profitable in the next. I guess the real question now is what does this mean for the consumer and will Blackberry become relevant again (in the context of Apple and Google)? What do you think?