Sprint names Brightstar founder Marcelo Claure new CEO

Yesterday, I heard that Sprint was dropping their bid for T-Mobile, and that they’d also be looking to get rid of Dan Hesse as CEO. The second half of that news was made official today as the Now Network has announced that they’ve named Marcelo Claure as the new chief executive officer of the company. The end of an era? Maybe.

Claure is credited as the founder of Brightstar, a top Florida-based telecommunications company that was acquired by Softbank (Sprint’s new owner) in October of last year. It sounds like he was being groomed for the spot for quite a bit of time, though that’s usually how it works.

Dan Hesse spearheaded an ambitious 4G movement and stuck to his guns on unlimited data (albeit capped) while the industry transitioned to tiered plans, though struggling network performance and a lack of consistent growth has done him in. It’s even more troubling for the company that T-Mobile has potential to surpass them within the next few years with their new strategy.

Claure says the company’s focus going forward will to work on making the carrier “extremely cost efficient” and becoming a lot more competitive in the market. Bye Dan…

Sprint names Brightstar founder Marcelo Claure new CEO.