Shazam has already covered ground on mobile platforms such as iOS, Android and Windows Phone 8, but now it is prepared to bring its media identification software to more devices. And it all starts with Apple’s line of personal computers. The newly minted Shazam for Mac, naturally, features the same discovery tools which have made the app as popular as it is today, with the main differentiator being that it’s new for desktops and laptops. Once installed, the application performs in a rather subtle way, running its trademark ID work constantly in the background, if you allow it to. On the home screen, additionally, it only takes a spot on the menu bar to let you glance at recently discovered media.
When Shazam is activated on your Mac and recognizes, say, a track, it’ll let you know via an OS X notification pop-up, after which you can choose to ignore or click it for additional details, including quick access to lyrics, videos and links to the iTunes store. But why would someone want to use this over the smartphone equivalent? Daniel Danker, Shazam’s chief product officer, thinks this is perfect for users who may be on their laptop listening to Spotify, or on the couch watching something on TV. Ultimately, Danker says the goal is to “give people a magical, effortless connection to the world around them.”