The king of the “Me Too” business model – Samsung – is at it again. I guess copying Apple hasn’t gotten too expensive yet. Like Google’s Nest acquisition and Apples’s introduction of HomeKit, it looks like Samsung is positioning its self right in the middle of the fray. As you know, Google recently purchased Nest as a move toward more home-automation orientation.
The Korean electronics conglomerate is reported to be in talks to buy home automation company SmartThings. The play is said to be around $200 million, though it isn’t yet a done deal. Buying up SmartThings would give Samsung a big leg up in the home automation space (their smart appliances haven’t exactly taken off as they would have hoped), and for a fraction of the cost of Nest.
SmartThings is all about home automation, with apps for Android and iOS that allow the user to control a wide range of devices. Working with off a central hub, SmartThings hooks up to sensors that can read movement, temperature, moisture, external motion, and presence, as well as being able to tie into a wider range of connected accessories, including smart outlets and light switches, cameras, door locks, and more. The functionality that would be immediately available would one-up Google’s current Nest offering and would give Samsung a chance against what would be widely adopted HomeKit instances. Time will tell, if the deal goes through that is.