Whether you’ve been following the “What’s supposed to be on Kickstarter?” debate or not, I’ve got a whopper for you this week. How about the ultimate beach/party cooler? And for the record, if this thing has gotten almost $5.5M funded (original goal was $50,000!) with 44 days to go, it belongs! You know where else it belongs? In your hands! So what then is the COOLEST cooler?! I’m so glad you asked!

Pledge $185 (sorry folks, early birds are g-g-gone!) and you’ll be the proud owner of the world’s best equipped cooler with some seriously though-through features. Regular coolers are boring, break easily and are a hassle to haul around just to carry the ice. The COOLEST cooler is 60 quarts of AWESOME packed with so much fun you’ll look for excuses to get outside more often, or so says the creator. Want a built-in ice crushing blender? How about a waterproof wireless Bluetooth speaker or built-in USB charger? Not enough!? How do LED lid lights, gear tie down, cooler divider/cutting board, extra wide beach tires, bottle owner, and integrated storage sound. And it’s rechargeable. Yes folks, that’s the low-down, along with engraving, 6 different colors and some t-shirts to boot. Have a look and pledge if you’re up for it.

COOLEST COOLER: 21st Century Cooler that’s Actually Cooler by Ryan Grepper — Kickstarter.