You can save your opinion about Basketball or LeBron James. The only part of this story that I find amusing is the fact that he just banked $30M given his involvement and support of Beats since 2008. The irony of course, is that Mr. James is a Samung spokesperson!
It is unclear if James will continue to work with Beats following the closing of the Apple acquisition. James is well-known to be the top spokesperson for Samsung, so there’s an obvious set of eggshells to walk on here. In the context of Apple, this is not its first connection to a top NBA player. A couple of weeks ago, LA Lakers guard Kobe Bryant and Apple design chief Jony Ive to a meeting at Apple’s Cupertino campus. Speculation is that Apple is lining up some sports sponsorship partnerships for its upcoming push into the health and fitness arena, which makes perfect sense. With Nike collaborating with Apple, this all dove-tails quite well.