As you may have noticed, much more information feeds into Google Now then ever before. Flying somewhere? Your flight info and hotel reservations are there. But how about looking for one? Well, things are on the move in that arena as well! Google and Hotel-booking start-up Room 77 have come together today, and they should be able provide better (and more lucrative) hotel-search results.Room 77 does hotel search both on the web and on mobile, and their technology should help Google overhaul their search experience to look and feel more like Priceline or TripAdvisor, says the Wall Street Journal.

Users will be able to search out and book a hotel room without ever leaving the Room 77 website or app, rather than depending on links and switching pages to find a place to sleep. Not too shabby!

Google reportedly strikes licensing deal with hotel booking software startup Room 77 | Android Central.