Breaking news from the Android field. Google has officially announced its wearables strategy. It’s called “Android Wear,” and it’s all about bringing Android to wearable tech, starting with smartwatches. Much like Google Now on a smartwatch, Android Wear is designed to focus on timely information, delivered when it’s most relevant — Google’s announcement media mentions social updates, chat updates and notifications from shopping and news apps, for instance.
While Google itself hasn’t announced a “hero” smartwatch device, it says it’s working with OEMs including Asus, HTC, LG, Motorola and Samsung to create devices, chipmakers Broadcom, Imagination, Intel, Mediatek and Qualcomm — and fashion brands such as Fossil Group to launch Android Wear smartwatches “later this year.”
Like clockwork, the now-former “Google Company” Motorola has announced its device platform, dubbed Moto 360. the focus here is primarily on the design, materials and experience of the watch as a piece of jewelry more than just as a technologically “smart” device. Motorola is using high-quality metals, leather and precision manufacturing to make Moto 360 in a way that it “begs to be worn,” according to the promotional videos. Motorola takes a small dig at other smartwatches that are all square or rectangular, explaining that when it went to design Moto 360, it had to go round.