It’s easy to be a cynic with reference to the corporate world. Often what looks like charity or social responsibility is nothing more than marketing. Many of my opinions about Apple aside, it has displayed–both as a company and at individual leadership levels–commitments to being eco-friendly, socially responsible, progressive in the way it treats its employees, and much involved in politics.
The most recent example of this philosophy comes from Tim Cook himself. When asked to be more transparent about Apple’s green initiatives and give stockholders the ability to vote down the ones that impact the bottom line by an NCPPR rep, he reportedly became angry at the question, telling the representative that financial gain was not the purpose of ensuring environmental responsibility, saying, ”If you want me to do things only for ROI reasons, you should get out of this stock.” Cook also pointed out that making devices accessible for disabled users does not necessarily lead to increased revenue, but that doesn’t stop the company from searching for new ways to do so. The measure was promptly voted down.
Well done sir.