You had me at “cracked.” I’m already a proud owner of an HTC One (m7). I’ve got it in an Otterbox Commuter and a tempered glass screen protector, but a little piece of mind goes a long way!

The Taiwan-based vendor announced a new program today called HTC Advantage, an industry first that takes much of the pain out of one of the most painful things that can happen to your smartphone. For people in the U.S. who buy HTC smartphones moving forward, that fateful moment will soon be followed by a sigh of relief.

HTC Advantage is a new free program that will automatically accompany every HTC One series smartphone sold in the U.S. beginning immediately. In a nutshell, the program guarantees two things: first, HTC promises that it will continue update its smartphones to the latest version of Android for up to two years following launch. Second, in the event that an HTC One series smartphone owner cracks the screen on his or her phone within the first six months of purchasing it, HTC will replace the cracked display for FREE.

““We recognize that people spend good money to buy smartphones.” ’nuff said.

HTC Cracked Screen Replacement: Free service replaces broken screens | BGR.