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Sony Waterproof mp3 Player Sold Inside Bottle of Water

First off, I’d like to thank Adam Rubin of Wonders in Time for sending this in. It brought a smile to my face but it’s also great work! How do you clearly communicate to your customer base that your latest and greatest wearable MP3 player is waterproof? You sell it in a bottle of water out a vending machine. Solid gold, I tell you!

Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms for less than $100. Check out the demo video linked below:

Sony Waterproof mp3 Player Sold Inside Bottle of Water.

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